Welcome to the Brand New Copper Beacon: What We’re Doing and Why
Today marks the relaunch of a new and improved Copper Beacon. Let me tell you about its history, mission and plans for the future.
A teleconference between the volunteer relaunch team: Josh Vissers, Laura Smyth, Jennifer Donovan, Juxta Sprague, and Lily Venable.
Just as there is no perfect person, there is no perfect media. We all, mostly, try our best. When I taught media studies, I would start each semester with a lesson on propaganda and faulty logic, because deceit, self-interest, and manipulation are as old as humankind. But so is seeking truth, helping community, and a need to communicate with each other. So, along with propaganda, I would talk (probably a lot) about personal bias—how to recognize it and move past it. One mistake we often make, both as media “consumers” and media “producers” is believing we are without bias. That’s not humanly possible. But recognizing our own biases, our own blind spots and prejudices, is not only possible, it is essential, both in a democracy and in a news outlet.
Joshua Vissers started this online news source, now called Copper Beacon, as an exercise in delivering local news to a rural community without the undue influence that can come from relying on advertising revenue.
(Read a short history of the publication here: https://www.copperbeacon.org/about-us).
It is the ideal of every journalist I have ever met not to be thwarted in what they cover and how it can be covered by the commercial necessities of their news outlet. Investigating stories, writing stories, editing stories, getting good visuals to help bring stories to life…all of this is expensive, and the tried-and-true model in American journalism has been advertising. Subscriptions in this model help, certainly, but primarily to give advertisers a sense of the readership they can reach if they pay for an expensive advertisement. The potential conflicts of interest are ever-present and obvious.
This publication has never sought or accepted advertising. We rely on subscriptions, though we now are seeking other local and national, non-commercial sources of funding.
Copper Beacon has been and continues to be hyper-local. We cover four counties: Baraga, Ontonogan, Houghton and Keweenaw. With the view that journalism is a community service and not a product, we value local knowledge.
As I was working on this article in my Hancock office in late April, I decided to get out and enjoy the sunshine and clear my head. Walking down Quincy St. I found myself in the middle of the setup process for this year’s Puppy Parade. How perfect. I leave my office to clear my thoughts and immediately am immersed in an important and lovely community project. Students from Hancock High School were creating the route all along the sidewalk with chalk, leaving inspiring messages and colorful pawprints. The coordinator for the Puppy Parade, Rachel Lamppa from Copper Shores Community Health, chatted with me about the artwork the students were making and her passion for helping survivors of sexual violence. Officer Olsen was on hand, helping with the artwork and looking after the students. I had walked out of my head and into a community event outside my door. I encouraged the students to consider writing an article for the Copper Beacon about their experience on this project. Citizen journalism recruitment on the fly.
Victim advocate Rachel Lamppa with Hancock Police Officer Olsen at the Copper Shores Puppy Parade.
Rather than attempting to cover the entire U.P., Copper Beacon chose a deeper focus on truly local issues, and our plan is to grow through the development of local journalists and citizen journalists.
One big accomplishment that the publication has achieved so far is obtaining a 501(c)3 status. Being a non-profit will help us with our mission: Copper Beacon will deliver high-quality journalism featuring diverse voices and deep research to the residents of Houghton County and the surrounding area. With ethics, accessibility, and media education held as core values, we will lead the way for the modernization of news production in the Upper Peninsula.
Yes, that’s a big mission, but what’s the point in a small one? Together, we don’t need to do this instantly but rather can build on past achievements and develop new local talent. We have a dedicated local board to help guide the way. We are actively seeking input from residents for stories that could use greater coverage, and we will be training local writers to take a leap into this important project: local news.
We’re currently an all-volunteer staff, although freelance writers are paid contributors, but one of the goals we have as a non-profit is to develop foundational funding sources from both inside and outside the region that will allow us to develop more opportunities for paid writers and also to engage and educate local communities on the importance of local news coverage. Money coming into our non-profit organization brings funds into the local economy rather than sending money out of the area through advertising revenue to a national or international corporate parent company. As Joshua said to me in a recent phone conversation, corporate news ownership is “a straw for sucking money out of the community.” And that straw seems to get bigger with each passing day.
So, moving forward, we will keep the community events calendar going on a weekly basis along with smaller news items as they arise. The primary change will be to take a monthly deep dive into one specific topic of importance in the community and cover it in-depth. Look for story topics to be announced in the next few weeks and contact the editor if you would like more information about writing for (or learning to write for) the Copper Beacon. We’re excited about the future of this news outlet. Taking my cue from the students who were enthusiastically chalking up Quincy St. before the parade, I can tell you that we do this work with a deep commitment to the well-being of the whole community, and also an appreciation of good chalk.
Edit: This article was corrected for typos after posting. “Office” was changed to Officer and “conversion” changed to “conversation”.
